Finding beauty products with natural properties rather than an extensive list of ingredients I can barely pronounce is no easy task. So, when EVINE Live – a shopping network – was showcasing an all-natural beauty line called 100% PURE, my mom took the opportunity to buy some items and give them a try.
100% PURE considers its products “health food for your skin,” and based on the ingredients they use, I’d have to agree. Even better, they’re cruelty-free and vegan-friendly. However, I found that their products didn’t quite live up to a standard set by their impressive practices.
My mom ordered the Three-Piece Fruit Pigmented Natural Color Collection ($66) that comes with the Fruit Pigmented Pretty Naked Palette, Maracuja Oil Mascara in “Black Tea,” Fruit Pigmented Lip Glaze in “Coquette” and a Strawberry Gift Box.
Pretty Naked Palette
The first product I tried was the “Pretty Naked Palette” ($45) which included a luminescent powder, a blush and three eyeshadows. Another cool thing about this makeup is that it’s pigmented by fruit, and it’s ingredients include fruits, seeds, flowers and vegetables.
However, while the palette is clearly meant to create a natural look, I was not impressed with the intensity – or lack thereof – of the eyeshadows. I don’t like to spend time caking on my makeup, but in order to see any color payoff, I had to put on multiple coats, especially when using the darker shades, “Toffee” and “Chestnut.”
I also found that other beauty bloggers with different complexions who have reviewed this product said the same thing. Not to mention, the shadows were difficult to blend.
Lastly, I never use blush, but I did try the one provided and discovered that its shade, iridescent pink was too light and didn’t appear on my brown skin. However, I did like the “Pink Champagne Luminescent Powder” which I also use as a regular eyeshadow since its pigmentation was perfect.
Fruit Pigmented Lip Glaze & Maracuja Oil Mascara
The Fruit Pigmented Lip Glaze in “Coquette” was too light of a pink for me, but I liked its smooth application. It was a bit cakey and can be somewhat thick if one applies too much. It lasted for a few hours, but I had to reapply after eating and drinking.
The Maracuja Oil Mascara in “Black Tea” ($25) was my favorite out of the entire collection.
As soon as I removed it from the tube, I found that the formula didn’t clump on the brush, making application neat and precise. It didn’t make my lashes feel stiff like other mascaras which probably has to do with with it having Vitamin B5 and E for conditioning. It lasted all day without any smudging, though I didn’t see a mention on any labelling of it being waterproof. It was also easy to remove with my makeup wipes.
The only thing I didn’t love was the smell. Tinted by black tea leaves, the scent was potent.
Vanilla Bean & Honey Almond Body Butter
For those who prefer the scent of vanilla, they’ll love the smell of the “Vanilla Bean” Whipped Body Butter. Personally, the scent made me want to eat a bowl of ice-cream, but I still liked it.
I was disappointed to find that I couldn’t really smell the “Honey Almond” scent; however, both butters left my skin feeling smooth and extra moisturized. Also, a little goes a long way; a quarter sized dollop is enough to keep you from feeling like a glazed ham.
I was really looking forward to 100% PURE’s eyeshadows but sadly, I wasn’t impressed. Out of everything, I favored the body butters and mascara.
I do plan on trying their other products, such as their foundation and primer, although I am still a bit turned off by their prices. I’ve looked up other “high quality,” vegan makeup brands, such as Tarte and Urban Decay, and their prices match that of 100% Pure.
I would recommend others to at least try out 100% Pure’s products for themselves. Although, their prices are a bit high you can’t go wrong with a product that is loaded with natural ingredients and refrains from harming animals in the process. However, I’d rather opt for a natural makeup brand that is more affordable for my twenty-something-year-old budget.
All in all, It’s still great to see that there are more natural and vegan beauty product options emerging.
Have you tried any of 100% PURE’s beauty products?