What comes to mind when you think of South Florida fashion? Bikinis at the beach? Skin tight dresses and sky high heels in Miami? While SoFlo may be filled with wannabe travel bloggers and former New York City slickers, right past I-95, western culture still runs strong. And Ms. Outlaw is here to teach us a thing or two about it.
Since opening in Jupiter’s Abacoa Town Center back in February, the boutique has established a unique presence. With flowing florals and textured tops, Ms. Outlaw is quickly becoming a go-to for edgy southern style. Get to know the business and it’s owner, Layla Von Athey:
Who is Ms. Outlaw? What is she like?
Layla Von Athey | Ms. Outlaw is for the girls who like to have a good time! Life is short and has its ups and downs. We are here to provide you with as many ups as possible and leave you feeling your best.
How would you describe Ms. Outlaw’s style?
LVA | At Ms. Outlaw, it’s definitely all about the detail. You can tell we have a country rocker vibe, but we also carry beautiful everyday looks. It’s fun and flirty, but also trendy and chic.
How does Ms. Outlaw fit into the South Florida scene?
LVA | Ms. Outlaw has the perfect brunch, date night, beach days and concert looks for every occasion, covering all a Florida girl needs.
What was it like opening your own business?
LVA | We launched Ms. Outlaw on February 10th of 2017 and were very pleased to introduce what we had been working so passionately on. Opening my own store was something I always dreamed of and thought I could do even when others doubted me.
Yes, opening your own business sounds scary, but I have always been a believer that if someone else can do it, then I can too. Almost everyone successful has started from the bottom and had to take risks to get them where they are today. That being said, just like everything else in life, sometimes you just have to jump in and make changes as you go. If you believe in yourself and your product, you can make anything happen!
Can you tell us a little about yourself?
LVA | I was born and raised in Northern Virginia. I worked to get my GED, and my sophomore year, I began working retail part-time at Tyson’s Corner Mall. I landed my first job working at Aerie. Being a big visual person, I loved expressing myself through fashion, art and music.
I soon worked my way up to Guess Jeans, which I dreamed of working at for many years. But at only 16, I had to wait until I could even fit in their clothing! Then, at 18, I decided to try something different and landed a job at Zumiez. This job made me fall in love with retail and is the reason I dreamed of opening my own store one day.
What does your day in a life as a business owner look like?
LVA | Being a business owner sounds awesome – and it is – but you have to be dedicated to your business everyday and work more hours than normal till you make it. That means not living the average 9-to-5 job where you go home with no worries and can just travel whenever. Owning your own business means sacrifice, dedication, positive vibes and never giving up.
What are some of your favorite pieces you currently carry?
LVA | I love some of our playsuit maxi dresses! These maxis have built-in shorts like a romper with adorable detail, like off the shoulder sleeves and paneled slits in the skirt. These can be worn all summer and transition with a floppy hat for fall!
What’s next for Ms. Outlaw?
LVA | We’ve just launched our online store. We also host in-store events every month at our Jupiter location where you and your girlfriends can join in for some fun! And in October, we’ll be hosting a ladies night line dancing event for the Florida Georgia Line Concert.
Featured image by Mohammed F Emran